Digital Marketing Plan
Marketing
Analytics
SEO
Project Overview
A comprehensive, data-driven marketing plan designed for local enterprises aiming to boost their digital footprint. This project involves analyzing current market trends and implementing high-ROI digital campaigns.
Target Audience & KPIs
The core demographic targeted were young adults (18-35) interested in lifestyle and tourism. Key Performance Indicators (KPIs) included Customer Acquisition Cost (CAC), conversion rates, and organic traffic growth over a 6-month period.
Execution Strategy
The execution heavily relied on targeted ad campaigns across social platforms, coupled with an aggressive SEO content strategy. Advanced analytics dashboards were created to track real-time performance and optimize ad spend efficiently.